This is the contest organized by Hugh Howey (WOOL) and Duncan Swan (Monstre), well-known authors in the independent publishing arena. They’ve organized ten teams of 59 judges (authors, readers, and podcasters) to narrow the field to a final winner.
Three hundred books were selected for the running, so there’s plenty of competition. The SPSFC generated a ton of buzz via word-of-mouth in the self-publishing community. The number of entrants blew past the 300 mark within hours of accepting applications. I’m plenty proud to have made the first cut.
The first round group my entry is a part of will be judged by File 770.
If you’re curious what the hub-bub is over, check out In My Memory Locked, available now in Kindle and paperback.
Semi-finalists will be announced January of next year. Finalists and winner are announced in June. Fingers crossed!
Over at my Substack newsletter, I’ve posted a broad summary of what we know about Amazon’s newest publishing platform, Kindle Vella. A quick summary:
Kindle Vella is a new pay-as-you-go platform for serialized fiction. …
Vella is structured for publishing stories one “episode” at a time. Amazon doesn’t use the word “chapter”—I’ll discuss this below—but, for now, that’s a handy way to think of Vella’s episodes.
Each episode is 600 to 5,000 words. (Amazon’s numbers are so specific, I assume this range is enforced by their software.) Readers can read the first three episodes of a story for free.
If they want to continue reading, readers purchase Vella tokens to unlock additional episodes.
Will I be writing for Kindle Vella? I’m not certain yet. Serialized fiction is more than releasing a new chapter every week. Writers like Dickens and Armistead Maupin succeeded with serializations because they understood how to feed readers details a drop or two at a time, and keep them wanting for more. It’s an art that seemed lost until recently, when episodic fiction began to make a comeback online.
If you’re a writer and not checked out my Substack newsletter, Always Be Publishing, you might give it a go. Since I last wrote about it here, I’ve released a few more posts on writing and publishing in the digital age.
You can find a list of the posts I’ve made so far at the archive. If you’re interested in a free subscription to receive new posts straight to your inbox, here’s where you can start.
I recently started a new site at Substack, a blog platform with email subscription service. I call it Always Be Publishing.
What’s it about? Why did I start another blog? Some answers are in my introductory post:
Always Be Publishing is about the business and practical side of being a self-publishing writer. …
Six years ago, I wouldn’t have dreamed about offering advice to anyone about self-publishing, other than “You might look into it.” Today, I feel more confident about what I know and what I don’t know. I’ve also learned from the various mistakes I’ve made.
That’s why I started Always Be Publishing. It’s for people interested in the independent publishing revolution, but don’t know where to start, writers already self-publishing and seeking perspectives on how to grow their readership, and people who are looking for encouragement to keep writing and not give up…
At the end of May Amazon’s e-publishing venture Kindle Scout was put to rest after a run of three-plus years. Amazon announced the winding down in an email sent to all of the program’s registered users (“Scouts” in Amazon’s parlance) on April 2. The email was cool and understated considering the subject matter: “[W]e wanted to let you know of some upcoming changes being made to the Kindle Scout program” followed by businesslike details of the program’s orderly shutdown. Amazon’s Kindle Scout was an innovative approach to publishing never before tried, yet it died with neither a bang nor a whimper, but with the clearing of a throat.
Reader-powered publishing
Let’s rewind and look at what made Kindle Scout so different in the publishing world. Rather than the traditional process of publishing—unknown authors cold-submitting into a mountainous slush-pile while well-known authors are courted by editors—Kindle Scout tacked a direction both democratic and meritocratic in nature, a process it dubbed “reader-powered publishing.”
It worked like this: Writers submitted their novels to Kindle Scout for consideration. Kindle Scout posted the first three chapters on their Amazon.com web site along with the book’s cover, author’s bio, and so forth. Readers perused these novels much like bookstore patrons sample paperbacks from a rotating wire rack. Readers—”Scouts”—could then vote on which novels they wanted to see published. (Scouts were rewarded for participating by receiving free ebooks of accepted work, which in turn drove reviews and ratings on Amazon.) Each books’ nomination campaign lasted thirty days, giving authors ample motivation to promote their work via the social networks, word-of-mouth, message boards—some even purchased online click-through advertising for their campaigns.
If an author earned enough attention from Scouts (and the approval of the Amazon editors) they could secure a contract with Kindle Press, the e-publishing arm of Amazon that administered Kindle Scout. The contract included publication in Kindle format (sorry, no paperback), a $1,500 advance, fifty-fifty ebook royalties, and marketing backed by Amazon’s muscle power. Not shabby for any struggling writer attempting to break into the publishing world.
Kindle Scout’s first round of winners were announced on November 27, 2014. Over the next three and half years, Kindle Scout would select for publication nearly 300 titles of all genres and styles. Books ranged from the straightforward to the bizarre, from romance to science-fiction to historical dramas to novels of literary intent. Kindle Press was not a publisher of genre fiction—it published everything.
Royal Date by Sariah Wison is one of Kindle Scout’s biggest success stories.
Kindle Scout’s semi-open approach to publication was bolder than it sounds. An unspoken belief in the traditional publishing world is that book editors have reached their position because they’re fit to judge a novel on its artistic merits and profit possibilities—editors are the professionals, the gatekeepers, the tastemakers, the adults in the room. Granting Scouts that responsibility and power sounds absurd on the face of it. After all, anyone with an Amazon account could sign-up and start voting—who do you know without an Amazon account? And yet—it worked.
In addition to the manuscript itself, Kindle Scout expected writers to provide a submission package: a 45-character tag line (harder than it sounds!), a book description, a thank-you note for Scouts, and even the book’s cover. Off-loading these tasks on the author meant the writer was wearing shoes normally reserved for book agents and front-line editors. Kindle Press sometimes released the author’s submission package as-is with no editorial or artistic revisions. (Unfortunately, this led to an early reputation of publishing “trash” novels fostered in part by a snarky write-up in Slate magazine.) Later on, editorial services were offered to accepted writers. Some books received new covers after publication gratis Kindle Press.
Kindle Scout was one-part bold experiment, one-part do-it-yourself publishing, and one-part partnering with Amazon’s marketing might. Another way to put it: Kindle Scout was turn-key independent publishing for the small-time author ready to step up their game.
My experience
When I submitted my novel Bridge Daughter to Kindle Scout, that’s pretty much how I viewed the program: An experiment in independent publishing with potential big returns. I’d shopped my book around to a handful of agents with the usual discouraging results and form-letter responses. Curious, I studied Kindle Scout’s FAQ and legal boilerplate and thought it was worth a go. If nothing else, I knew I’d kick myself later if I didn’t at least try.
My attraction to Kindle Scout was not merely its web-savvy nomination process. Kindle Scout’s winners list boasted publisher-friendly genres like romance and epic fantasy as well as quiet and quirky work. I found myself drawn to novels like Katie O’Rourke’s family drama Finding Charlie, Erik Therme’s chilling Resthaven, and Bradley Wind’s wonderfully personal A Whole Lot.
With my novel prepped and submission package assembled, I filled in Kindle Scout’s online form, clicked a mouse button, and sent my book into the aether. Four days later, my book was on the Kindle Scout web site and accepting votes. If you’ve submitted work to agents or literary magazines and waited months for a response, four days probably sounds like sheer fantasy. It was another example of Kindle Scout ignoring accepted norms in the publishing world.
Plenty of people (including myself) pondered the skeleton key leading to publication. Was it page views of your book’s Scout page during the nomination period? The number of reader nominations? Kindle Scout’s secret sauce was its mysterious “Hot & Trending” badge which signified growing interest in your book. Speculation surrounding the algorithm was so rampant, disreputable “services” arose on the Internet purporting to guarantee thirty days of Hot & Trending for a modest nonrefundable fee.
It may sound naive, but I suspect Kindle Press editors tended to publish based on content and marketability—in other words, using criteria much like their traditional publishing counterparts. The number of nominations a book received was never revealed to a winner so far as I know. (There’s a reason Scouts “nominated” books rather than “voted” for them. It was not a purely democratic process.) It seems to me the coveted Hot & Trending badge kept authors busy promoting their book during the 30-day campaign, doing the legwork a tech-shrewd publicist would normally perform.
And perhaps that was the best reason for an independent author to try Kindle Scout: Promotion. Putting sample chapters of your latest book on amazon.com before tens of thousands of potential readers is a fine way to generate pre-release buzz. The Kindle Scout platform was custom-built to kick-start ebook sales.
Alas, the good times hit a road bump in the first quarter of 2017. A change in editorial staff was announced via private channels to Kindle Press authors. Although not obvious at first, as the months wore on the pace of accepted manuscripts slowed to a trickle. The diversity I’d so admired also narrowed. A Kindle Press editor admitted to me earlier this year they were seeking work for the “Kindle Reader:” accessible fiction for an adult readership. Nothing wrong with that, merely unfortunate that Kindle Press couldn’t keep the door open for writers striking out on a different trail.
What’s next?
With Kindle Scout’s funky little experiment shuttered for good, I find myself strangely nostalgic. There really was something exhilarating about joining the experiment and seeing where it would take me. It strikes me that Amazon charted a map showing a new way of doing business in the publishing world. Kindle Scout’s formula could be replicated by an ambitious and web-savvy small publisher, or even an established house’s imprint seeking to shake things up. Yes, the book closes on Kindle Scout with the clearing of a throat. Let’s see if there’s a sequel.
To answer Kessler’s question, no, I do not remember any moment in time when authors and publishers (or even readers) thought ebooks would replace paper books.
I’ve seen and heard this claim so often I can only conclude some massive rewiring of collective memory has beset our culture. There never was any serious wave of self-congratulatory back-patting in the publishing world, never a moment when all involved parties joined their voices and spoke in unity about the demise of physical books. It never happened.
A Google search of “ebooks will replace physical books” discovers exactly one (1) entry on the front page advocating for such a change—and that page is a summary of a debate from a Maine Writers and Publishers Alliance conference in 2015. An august association, I suppose, but not a representative body for all “#authors and #publishers.”
The remainder of the Google search is an object lesson in Betteridge’s Law: “Any headline that ends in a question mark can be answered by the word no.” The Google search results include:
As Betteridge predicted, all of these missives declare paper-based books will never die, even though their authors drop in the usual journalistic escape-hatch clauses admitting, yeah, okay, ebooks are here to stay. From the way these writers discuss the issue, you would think there’s zero latitude for personal reading preferences. The mere existence of ebooks is treated as a mortal threat to the traditional form.
Since I publish ebooks, some people seem to presume I’m a kind of cultish advocate for end-of-lifeing paper-based books. I’ve even lost friends over the topic. Only about 50% of my reading diet is digital, the remainder being physical books which I cherish. You can purchase my latest book in paper-form, and I’d be more than delighted if you did.
Look again at Kessler’s tweet; there’s a subtle discrimination packed inside it. Ebooks aren’t “real” books, a frustrating non-distinction for many struggling writers. It’s 2017, the 21st century. Indie music acts sell their songs only online; Netflix and Hulu produce award-winning shows only available via streaming; and yet authors who distribute digitally aren’t writing authentic books. A hundred years ago paperbacks were sneered down on as not “real.” Today the distinction seems quaint.
A nickel’s worth of unsolicited advice to those who prefer physical books: Keep reading and keep buying, but by all means, quit ginning up outrage over a nefarious trend that never happened.
Over at Grantland, Kevin Lincoln makes a deft observation about the current (sorry) state of Hollywood’s output, which has gone from “tight, gapless screenwriting” to scripts focused on world-building, sequels, expansion, rebooting—in other words, franchising.
Most screenwriters are essentially world-builders, and the nature of screenwriting is to create a universe in which these characters live, so that’s really exciting for screenwriters … it’s this weird blend of wanting to create the best two-hour movie you possibly can and having to sort of function as a TV showrunner, charting out the whole series, even though as a screenwriter, you’re only going to get paid for that one movie.
I have some interest in how Hollywood screenplays are crafted. (Truth be told, I’m more interested in how three-act scripts are structured, Hollywood or otherwise.) What concerns me with Lincoln’s article—beyond the ouroboros death-spiral that is the quality of Hollywood filmmaking today—is how this world-building dynamic is present in fiction too, particularly ebooks, a universe I’ve been wading into over the past twelve months.
If you search Amazon for independently-published novels labeled “contemporary” or “literary fiction,” you’ll discover your options are limited. (Or, if you’re like me, you might say “the field is wide open.”) Genre fiction is a another story. Science fiction, mystery, fantasy, dystopian YA, romance (and so on) are well-represented in the world of independently-published ebooks. Over-represented, maybe.
Some see that as a knock on the quality of independent electronic-only publishing, but the same situation is found across the publishing spectrum. Hardbound, paperback, big name New York publishers, small press publishers, even vanity presses—genre outnumbers the contemporary/literary world by an order of magnitude. (At least in the realm of books. By my reckoning, literary magazines outnumber genre magazines by two orders of magnitude.)
Someday I’ll write up my thoughts on genre fiction, but for now I’ll say that I don’t see the above situation as a problem in particular. I would like to see contemporary and literary fiction better-represented in the world of independent publishing, but I’m just one voice in a sea of many.
Three acts? Or three (or more) books?
My problem is where August’s observation about screenwriting intersects with independent publishing. Having spent a bit of time searching blogs and so forth for tips on breaking into the world of ebooks, I’ve again and again seen two connected strategies emphasized: world-building and sequels.
Group photo.
What’s that mean? Build a world, a big world, and explore it over the course of several books. This strategy has been the cornerstone of comic books (“the Marvel Universe“) and genre fiction (“A Lt. Detective Malone Mystery”) for decades now. Hollywood is finally waking up to the possibilities. And so are ebooks.
The ebook marketing wonkthink goes something like this: Write a catchy, addictive first novel that introduces your main character, builds the world, and stocks it with complementary secondary characters to be developed later. Give the first ebook away for free. Then write sequels that continue the story and develop your pantheon. Progressively increase the price of your ebooks as the series grows. When you’ve published the last ebook in the series—or reached a natural breathing point—package them together as a “boxed set” (there’s no box, just bits) and price it higher still.
Done right, the individual ebooks may be priced from free to, say, $4.99. The boxed sets can be sold as high as $19.99—the cover price of a physical book in a physical bookstore. With Amazon’s KDP Select, the author pockets 70% of that $20 purchase price. Not bad.
That’s the theory, but are sequels and world-building producing great reads? I’m not a connoisseur of modern genre fiction so I can’t say. I’m curious what hardcore genre fans think. Personally, I recall in my teenage years picking up Book One of various science fiction series only to discover its entire purpose was to introduce characters and describe the world’s physics and technology—in other words, sell me on buying the rest of the series. No thanks.
I know this: I haven’t gone to a movie theater in years simply because I can’t stomach what Hollywood is shoveling out the door these days. (This comes from a guy who grew up collecting Avengers comics and praying for a movie version.) They’ve rebooted Spiderman three times. “With great power comes great responsibility.” Yeah, got it.
Does it work?
Looking over Amazon’s Kindle Top 100 (paid ebooks, not free) and mentally discarding editions released by major publishers (and therefore available in paper form), I do see a number of independent ebooks that are part of a series. However, they’re all the first volume in the series (save for one boxed set selling for $0.99). I estimate two possibilities, and they’re not exclusive:
The authors are selling the first book but failing to maintain readership throughout the series.
The authors are big enough names they can sell the first volume rather than give it away for free.
In other words, I can’t tell from this limited data set what to make of this situation. I will say it’s tough as hell to crack the Kindle Top 100, so kudos to the authors. Also, this exercise of mine is rife with problems, so don’t let it stand as the final word on anything.
Note that I’m not terribly interested in the profitability of this world-building strategy. I’m more curious how other writers attract—and keep—the attention of readers. Do you really have to write a multi-volume genre series to succeed? I hope not.
I love the idea of tight, gapless screenwriting. I love even more the idea of tight, gapless fiction. For whatever it’s worth, that’s what I’m trying to do here.
Originally published at 
