Kindle Scout in Memoriam

Originally published at Hidden Gems Books.

At the end of May Amazon’s e-publishing venture Kindle Scout was put to rest after a run of three-plus years. Amazon announced the winding down in an email sent to all of Kindle Scout’s registered users (“Scouts” in their parlance) on April 2. The email was cool and understated considering the subject matter: “[W]e wanted to let you know of some upcoming changes being made to the Kindle Scout program” followed by businesslike details of the program’s orderly shutdown. Amazon’s Kindle Scout was an innovative approach to publishing never before tried, yet it died with neither a bang nor a whimper, but with the clearing of a throat.

Reader-powered publishing

Let’s rewind and look at what made Kindle Scout so different in the publishing world. Rather than the traditional process of publishing—unknown authors cold-submitting into a mountainous slush-pile while well-known authors are courted by editors—Kindle Scout tacked a direction both democratic and meritocratic in nature, a process it dubbed “reader-powered publishing.”

It worked like this: Writers submitted their novels to Kindle Scout for consideration. Kindle Scout posted the first three chapters on their Amazon.com web site along with the book’s cover, author’s bio, and so forth. Readers perused these novels much like bookstore patrons sample paperbacks from a rotating wire rack. Readers—”Scouts”—could then vote on which novels they wanted to see published. (Scouts were rewarded for participating by receiving free ebooks of accepted work, which in turn drove reviews and ratings on Amazon.) Each books’ nomination campaign lasted thirty days, giving authors ample motivation to promote their work via the social networks, word-of-mouth, message boards—some even purchased online click-through advertising for their campaigns.

If an author earned enough attention from Scouts (and the approval of the Amazon editors) they could secure a contract with Kindle Press, the e-publishing arm of Amazon that administered Kindle Scout. The contract included publication in Kindle format (sorry, no paperback), a $1,500 advance, fifty-fifty ebook royalties, and marketing backed by Amazon’s muscle power. Not shabby for any struggling writer attempting to break into the publishing world.

Kindle Scout’s first round of winners were announced on November 27, 2014. Over the next three and half years, Kindle Scout would select for publication nearly 300 titles of all genres and styles. Books ranged from the straightforward to the bizarre, from romance to science-fiction to historical dramas to novels of literary intent. Kindle Press was not a publisher of genre fiction—it published everything.

Royal Date by Sariah Wison is one of Kindle Scout’s biggest success stories.

Kindle Scout’s semi-open approach to publication was bolder than it sounds. An unspoken belief in the traditional publishing world is that book editors have reached their position because they’re fit to judge a novel on its artistic merits and profit possibilities—editors are the professionals, the gatekeepers, the tastemakers, the adults in the room. Granting Scouts that responsibility and power sounds absurd on the face of it. After all, anyone with an Amazon account could sign-up and start voting—who do you know without an Amazon account? And yet—it worked.

In addition to the manuscript itself, Kindle Scout expected writers to provide a submission package: a 45-character tag line (harder than it sounds!), a book description, a thank-you note for Scouts, and even the book’s cover. Off-loading these tasks on the author meant the writer was wearing shoes normally reserved for book agents and front-line editors. Kindle Press sometimes released the author’s submission package as-is with no editorial or artistic revisions. (Unfortunately, this led to an early reputation of publishing “trash” novels fostered in part by a snarky write-up in Slate magazine.) Later on, editorial services were offered to accepted writers. Some books received new covers after publication gratis Kindle Press.

Kindle Scout was one-part bold experiment, one-part do-it-yourself publishing, and one-part partnering with Amazon’s marketing might. Another way to put it: Kindle Scout was turn-key independent publishing for the small-time author ready to step up their game.

My experience

When I submitted my novel Bridge Daughter to Kindle Scout, that’s pretty much how I viewed the program: An experiment in independent publishing with potential big returns. I’d shopped my book around to a handful of agents with the usual discouraging results and form-letter responses. Curious, I studied Kindle Scout’s FAQ and legal boilerplate and thought it was worth a go. If nothing else, I knew I’d kick myself later if I didn’t at least try.

My attraction to Kindle Scout was not merely its web-savvy nomination process. Kindle Scout’s winners list boasted publisher-friendly genres like romance and epic fantasy as well as quiet and quirky work. I found myself drawn to novels like Katie O’Rourke’s family drama Finding Charlie, Erik Therme’s chilling Resthaven, and Bradley Wind’s wonderfully personal A Whole Lot.

With my novel prepped and submission package assembled, I filled in Kindle Scout’s online form, clicked a mouse button, and sent my book into the aether. Four days later, my book was on the Kindle Scout web site and accepting votes. If you’ve submitted work to agents or literary magazines and waited months for a response, four days probably sounds like sheer fantasy. It was another example of Kindle Scout ignoring accepted norms in the publishing world.

Plenty of people (including myself) pondered the skeleton key leading to acceptance by Kindle Scout. Was it page views of your book’s Scout page? Reader nominations? Kindle Scout’s secret sauce was its mysterious “Hot & Trending” badge which signified growing interest in your book. The speculation was so rampant, disreputable “services” arose on the Internet purporting to guarantee thirty days of Hot & Trending for a modest nonrefundable fee.

It may sound naive, but I suspect Kindle Press editors tended to accept selections based on content and marketability—in other words, using criteria much like their traditional publishing counterparts. The number of nominations a book received was never revealed to a winner so far as I know. (There’s a reason Scouts “nominated” books rather than “voted” for them. It was not a purely democratic process.) It seems to me the coveted Hot & Trending badge kept authors busy promoting their book during the 30-day campaign, doing the legwork a tech-shrewd publicist would normally perform.

And perhaps that was the best reason for an independent author to try Kindle Scout: Promotion. Putting sample chapters of your latest book on amazon.com before tens of thousands of potential readers is a fine way to generate prerelease buzz. The Kindle Scout platform was custom-built to kick-start ebook sales.

Alas, the good times hit a road bump in the first quarter of 2017. A change in editorial staff was announced via private channels to Kindle Press authors. Although not obvious at first, as the months wore on the pace of accepted manuscripts slowed to a trickle. The diversity I’d so admired also narrowed. A Kindle Press editor admitted to me earlier this year they were seeking work for the “Kindle Reader:” accessible fiction for an adult readership. Nothing wrong with that, merely unfortunate that Kindle Press couldn’t keep the door open for writers striking out on a different trail.

What’s next?

With Kindle Scout’s funky little experiment shuttered for good, I find myself strangely nostalgic. There really was something exhilarating about joining the experiment and seeing where it would take me. It strikes me that Amazon charted a map showing a new way of doing business in the publishing world. Kindle Scout’s formula could be replicated by an ambitious and web-savvy small publisher, or even an established house’s imprint seeking to shake things up. Yes, the book closes on Kindle Scout with the clearing of a throat. Let’s see if there’s a sequel.

“Kindle Scout in Memoriam” at Hidden Gems Books

My retrospective on Kindle Scout and its passing is up today at Hidden Gems Books blog. A sample:

Kindle Scout’s semi-open approach to publication was bolder than it sounds. An unspoken belief in the traditional publishing world is that book editors have reached their position because they’re fit to judge a novel on its artistic merits and profit possibilities—editors are the professionals, the gatekeepers, the tastemakers, the adults in the room. Granting Scouts that responsibility and power sounds absurd on the face of it. After all, anyone with an Amazon account could sign-up and start voting—who do you know without an Amazon account? And yet—it worked. …

Kindle Scout was one-part bold experiment, one-part do-it-yourself publishing, and one-part partnering with Amazon’s marketing might. Another way to put it: Kindle Scout was turn-key independent publishing for the small-time author ready to step up their game.

Read the full post at Hidden Gems Books.

Audio

Interview with Sarah Meckler of GSMC Book Review

Sarah Meckler of GSMC Book Review recently interviewed me for their podcast. We discussed Bridge Daughter, its sequel Hagar’s Mother, and some of the background behind both books.

One (pleasantly) unexpected curveball: She also asked me what’s up with Edward Teller Dreams of Barbecuing People and how a book with that kind of title might tie in with my other work. What can I say? That’s my sense of humor.

You can listen to the interview here. It’s also on iTunes and YouTube if that’s easier for you:

It was great talking with Sarah—she was a wonderful host and made me feel comfortable from start to finish. I hope you enjoy the interview as well!

Author Q&A with Bookies: Monday, October 2nd

I’ll be leading a Q&A on Bookies’ Facebook page this Monday, October 2nd, from 5pm to 7pm (Pacific time). The event is part of Bookies’ #Authorberfest, their yearly October event giving independent authors a chance to meet readers and answer their questions.

This year I will be discussing Bridge Daughter and its upcoming sequel, Hagar’s Mother. I’m also working on a giveaway as part of the Q&A, so come and check it out!

More information about the event is on my Facebook page. Learn more about #Authorberfest at Bookies. If you like and share their announcement, you’ll be entered in a drawing to receive a $10 Amazon gift card.

Hagar’s Mother entering the home stretch

It’s the final week for Hagar’s Mother on Kindle Scout!

If you’ve not nominated it yet, your last chance is Sunday, October 1st. Visit the campaign page and vote before it’s too late! At the campaign page you’ll have a chance to learn more about the book, download an excerpt, and read about its background.

And if Amazon selects the book for publication, you’ll receive a free digital copy.

New cover

If you nominated Hagar’s Mother earlier this month, you probably noticed the cover changed. The decision was mine and is purely cosmetic. Two weeks ago I decided to shake things up and offer readers a better idea of the book’s focus and subject matter.

Will I stick with the new cover in the final book? I’m not sure yet. I like the old one. It has a distant, almost whimsical feel to it, but am concerned that’s not the right message to convey.

At this moment, I’m simply eager to cross the finish line and hear back from Amazon their decision. Either way, I’m looking forward to getting the book into reader’s hands.

Hagar’s Mother now on Kindle Scout!

I’m pleased to announce that Hagar’s Mother, the sequel to Bridge Daughter, is now seeking nominations on Kindle Scout!

Amazon’s Kindle Scout program allows for readers like you to preview and evaluate unpublished books. Your nomination acts as a vote for Kindle Press editors to select the books you like.

If Hagar’s Mother receives enough nominations over the next 30 days, Amazon will publish and promote it across their site.

What’s more, if you vote for Hagar’s Mother and it’s published, you’ll receive a free digital copy! It costs nothing to vote and takes no more than a minute of your time.

Here’s how you can help:

  • Visit Hagar’s Mother at Amazon’s Kindle Scout site
  • Learn more about the book and read an excerpt
  • If you like what you see, click the blue Nominate Me button

That’s it!

The nomination period will be over before you know it, so please vote now.

Quote

Margalit Fox & Bruce Weber, NY Times obituarists, on NPR’s Fresh Air

In the comments for a previous post on Ann Wroe, obituary writer for The Economist, Peter Marinov helpfully pointed me to a recent NPR interview with two New York Times obituarists, Margalit Fox and Bruce Weber.

Margalit Fox wrote an eye-opening Times essay in 2014 on the art and craft of writing obituaries, so I’m familiar with her name and work. The recent NPR interview coincided with the release of a documentary on Fox and Weber, Obit: Life on Deadline, which I certainly look forward to seeing.

Obit: Life on Deadline, a film by Vanessa Gould

My own interest in all of this comes from a short story I published years back in the North American Review called “The Obituarist”. Researching and writing that story led to my own interest in this underappreciated field of journalism.

Like Ann Wroe’s thoughts on the profession, Fox and Weber share fascinating insights on this odd but rewarding career path. There’s a goldmine of wisdom in the interview, but it’s this observation that stood out for me:

And I think the other great attraction is we are the most purely narrative genre in any daily paper. If you think about how an obit is structured, we are taxed with taking our subjects from cradle to grave, and that gives obits a built-in narrative arc, the arc of how someone lived his or her life. And who doesn’t want to start the day reading a really good story?